Bulletin of the Bishkek State University

The article is devoted to the study of the essence and economic content of the mass media market. The sharply increasing impact of information processes on social progress poses the problem of mass media market research. The article deals with the theoretical issues of the features of the market of mass media, the study of which will give a complete picture of the functioning of the modern media market. The mass media market is rapidly changing with the development of technology. In recent years, the very concept of "mass media" has become broader. The author gives a definition of the concept of mass media, identifies the distinctive features of the market of mass media as a specific field, and systematizes its main characteristics. The article discusses the industry features of the media industry and the dual nature of the media market. The mass media market is the object of research. The subject of the study is the mechanism of media market functioning

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