Daixuan Niu

BSU named after K. Karasaev

INCREASING THE EFFICIENCY OF MARKETING MANAGEMENT IN «APPLE» COMPANY UNDER ECONOMIC RISKS

26.04.2022

Daixuan Niu
  • Keywords Apple, product marketing, mobile phones, mass user, ease of use, executive management, price level, personal computer, marketing strategy, V.I.P. clients
  • DOI https://doi.org/10.35254/bhu/2022.60.84

THE ROLE OF THE STATE IN IMPROVING THE EFFICIENCY OF THE FINANCIAL RESTORATION PROGRAM IN THE CONDITIONS OF ECONOMIC UNCERTAINTY OF COMMERCIAL ORGANIZATIONS

01.11.2022

Daixuan Niu
  • Keywords financial recovery, bankrupt, functioning of the organization, business optimization, debtor's property, anti-crisis management, obligations
  • DOI https://doi.org/10.35254/bhu/2022.62.21

EXPORT POTENTIAL OF STRATEGIC MANAGEMENT OF COMPANIES IN CONDITIONS OF UNCERTAINTY OF THE ECONOMIC SITUATION IN THE MODERN WORLD

08.11.2023

Daixuan Niu
  • Keywords economic situation, globalization processes, integration, world trade, division of labor, competitiveness, digitalization of the economy, conditions of uncertainty, national market, cross-border trade
  • DOI https://doi.org/10.35254/bsu/2023.66.35