М. Teishova

Karasayev State University

ADVERTISING OF MODERN LIBRARIES AS A KEY MARKETING COMMUNICATION TOOL IN PROMOTING THEIR PRODUCTS AND SERVICES

29.12.2025

М. Teishova
  • Keywords library services, information products, digital marketing, service promotion, social networks, organizational image, market competitiveness, consumer engagement, advertising channels, information environment
  • DOI https://doi.org/10.35254/bsu/2025.74.30