М. Koshoeva

BSU named after K.Karasaev

EVOLUTION OF PR TECHNOLOGIES IN ELECTION CAMPAIGNS: FROM TRADITIONAL MEDIA TO ONLINE MEDIA

29.12.2025

М. Koshoeva
  • Keywords digitalization of political processes, targeted messaging, interactive communication, media landscape transformation, voter mobilization, algorithmic personalization, crisis management, ethics of digital campaigns, post-soviet context, multichannel strategy
  • DOI https://doi.org/10.35254/bsu/2025.74.14