Received 04.08.2025, Revised 12.12.2025, Accepted 29.12.2025

FEATURES OF THE BLOGOSPHERE AND ITS CURRENT TRENDS

N. Toibaeva

The article comprehensively examines the evolution of the blogosphere as a multifunctional platform of alternative journalism in the context of global communications and progressive digitalization of modern society. Based on the analysis of current blogosphere trends, the study explores key patterns of content development, including the active use of video blogs, short multimedia formats, neural network tools, the influence of social media algorithms, and the transformation of creative authorship. It is established that the blogosphere functions as a complex integrated system of interaction between authors and audiences through text, photos, videos, infographics, comments, and direct dialogue. The research identifies the significant impact of influencer marketing, digital reputation, storytelling, interactive content, and monetization mechanisms on the development of personal projects, brands, and bloggers’ professional activity. The article also considers the history of blogosphere development in Kyrgyzstan, including the emergence of early online platforms, the growth of social networks, and the formation of local bloggers.

 

blogosphere, alternative journalism, social media, influencer marketing, digital reputation, content, video blogs, monetization, creative authorship, digitalization
211-218
Toibaeva, N. (2025). FEATURES OF THE BLOGOSPHERE AND ITS CURRENT TRENDS. Bulletin of the Bishkek State University, 23(4), 211-218. https://doi.org/10.35254/bsu/2025.74.32

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