Bulletin of the Bishkek State University

ISHEMKULOV TILEKTESH ISHEMKULOVICH

29.12.2025

DEAR MR ISHEMKULOVICH, HONOURED LADIES AND GENTLEMEN, DEAR COLLEAGUES AND FELLOW PROFESSIONALS!

29.12.2025

AN EXAMPLE OF CONTINUOUS DEVELOPMENT AND ENDURING CREATIVITY

29.12.2025

DEEPLY RESPECTED TILIKASH ISHIMBEKOVICH!

29.12.2025

THE ROLE OF JOURNALISM IN MEDIA COVERAGE OF ECOLOGY AND SUSTAINABLE DEVELOPMENT IN THE CITY OF OSH

29.12.2025

Ch. Abdieva, А. Umarova

Keywords public impact, coverage quality, media content analysis, environmental literacy, regional information policy, communicative responsibility, sustainable urban development, scientific communication, social mobilization, information sources
DOI https://doi.org/10.35254/bsu/2025.74.1

ISSUES OF THE INTERRELATIONSHIP BETWEEN LITERATURE AND JOURNALISM (ON POSING THE PROBLEM)

29.12.2025

A.Sh. Abdyramanova

Keywords educational reforms, professional training, cultural context, critical thinking, stylistic techniques, media landscape, international events, original content, digital media, academic community
DOI https://doi.org/10.35254/bsu/2025.74.2

SPECIFICITY OF RUSSIAN NONVERBAL COMMUNICATION

29.12.2025

A.Sh. Abdyramanova

Keywords behavior, cultural space, ritualization, greeting genres, classical literature, national character, body movements, psychology of communication, emotional state, interpersonal interaction
DOI https://doi.org/10.35254/bsu/2025.74.3

GENDER CONCEPTS IN THE MEDIA: THE PLACE OF WOMEN AND MEN IN THE CUSTOMS OF THE KYRGYZ PEOPLE

29.12.2025

G. Aldashova

Keywords communication policy, cultural identity, editorial practice, media representation, national traditions, social attitudes, discourse analysis, media literacy, family values, demographic behavior
DOI https://doi.org/10.35254/bsu/2025.74.4

INTEGRATION OF DIGITAL TECHNOLOGIES INTO THE EDUCATIONAL PROCESS OF THE SCHOOL

29.12.2025

G. Amanova

Keywords artificial intelligence, personalized learning, interactive learning tools, authentic materials, mobile applications, gamification, methodology of teaching Russian language, information and digital competence, distance learning, development of communicative skills
DOI https://doi.org/10.35254/bsu/2025.74.5

THE DOCTRINE “NATIONAL SPIRIT – WORLD HEIGHTS” AS A METHODOLOGICAL BASIS FOR CIVIC EDUCATION AND CONSOLIDATION OF KYRGYZSTAN

29.12.2025

N. Asipova

Keywords Unguzhol, national spirit, civic education, methodology, spiritual values, cultural heritage, identity, patriotism, social consolidation, sustainable development
DOI https://doi.org/10.35254/bsu/2025.74.6

THE ROLE OF SOCIAL NETWORKS IN THE DEVELOPMENT OF ONLINE JOURNALISM IN KYRGYZSTAN: CHALLENGES AND PROSPECTS

29.12.2025

К. Bolotbekova, A. Asanova

Keywords misinformation, digital literacy, freedom of speech, media independence, communication platforms, public opinion, information space, ethical standards, digital transformation, mass media
DOI https://doi.org/10.35254/bsu/2025.74.7

PHRASEOLOGICAL UNITS EXPRESSING HUMAN CHARACTER IN CHINESE AND KYRGYZ LANGUAGES

29.12.2025

Zh. Baisherieva, Zh.S. Bukabayeva

Keywords comparative analysis, cultural differences, linguistic worldviews, idiomatic expressions, linguistic research, cross-linguistic comparison, national mentalities, semiotics of character, figurative expressions, cultural nomination
DOI https://doi.org/10.35254/bsu/2025.74.8

MAIN INDICATORS OF POVERTY REDUCTION IN KYRGYZSTAN

29.12.2025

Y.U. Dautov

Keywords social stratification, regional differentiation, demographic indicators, sustainable development, economic policy, migration flows, financial assistance, living standards monitoring, structural reforms, government programs
DOI https://doi.org/10.35254/bsu/2025.74.9

NEWS COVERAGE IN KYRGYZSTAN IN INTERNATIONAL MEDIA FORMATS

29.12.2025

L. Kalchaeva, T. Beishenbekov

Keywords media landscape, content analysis, audience engagement, digitalization, social networks, content providers, public opinion, broadcasting channels, political preferences, information dissemination
DOI https://doi.org/10.35254/bsu/2025.74.10

THE IMPACT OF SOCIAL ADVERTISING ON SOCIETY

29.12.2025

N. Kаlybekova

Keywords media impact, attitude formation, behavioral change, social networks, television communication, public consciousness, prevention of social problems, mass communication, target audience, motivational mechanisms
DOI https://doi.org/10.35254/bsu/2025.74.11

FOOTBALL REPORT: COMMENTATORS' DISCOURSE

29.12.2025

K. Kasimalieva, D. Monogarov

Keywords stylistic analysis, linguistic expressivity, sports jargon, emotional intensity, commentator's authorial style, television broadcasting, drama of sporting events, cultural semiotics of sport, improvisational mastery, media discourse
DOI https://doi.org/10.35254/bsu/2025.74.12

FACT-CHECKING: THE STATE AND DEVELOPMENT PATHS OF INFORMATION VERIFICATION PRACTICES IN KYRGYZ JOURNALISM

29.12.2025

Ch. Kiyizbaeva

Keywords information verification, media literacy, combating misinformation, editorial standards, fact verification, journalistic competencies, trust in media, information security, professional standards, journalist education
DOI https://doi.org/10.35254/bsu/2025.74.13

EVOLUTION OF PR TECHNOLOGIES IN ELECTION CAMPAIGNS: FROM TRADITIONAL MEDIA TO ONLINE MEDIA

29.12.2025

М. Koshoeva

Keywords digitalization of political processes, targeted messaging, interactive communication, media landscape transformation, voter mobilization, algorithmic personalization, crisis management, ethics of digital campaigns, post-soviet context, multichannel strategy
DOI https://doi.org/10.35254/bsu/2025.74.14

BEST PRACTICES OF DIGITAL TRANSFORMATION OF THE LABOR MARKET

29.12.2025

А. Kramarenko

Keywords innovative development of digital economy, balancing interests of workers and platforms, regulatory models and their adaptation, transnational labor regulation, collective bargaining and negotiations, employment status classification, informal employment forms, labor relations in digital environment, worker rights protection mechanisms, institutional enforcement capacities
DOI https://doi.org/10.35254/bsu/2025.74.15

ETHNOCULTURAL FEATURES OF REPRESENTATION OF WEATHER PHENOMENA IN RUSSIAN AND ENGLISH

29.12.2025

О. Kuznetsova

Keywords lexical worldview, meteoronymy, linguoculturology, color terms, cognitive linguistics, universal and ethno-specific, frame structure, lexical typology, hypernym-hyponym, prototypical meanings
DOI https://doi.org/10.35254/bsu/2025.74.16

IMAGES OF TRADITIONAL ETIQUETTE FORMULAS IN THE ASPECT OF ETHNOLINGUISTICS

29.12.2025

I. Lekareva

Keywords linguoculturology, semantics of politeness, communicative norms, linguistic worldview, social phraseology, ethnolinguistic analysis, cultural transmission, paralinguistic phenomena, discursive units, nationally-specific expressions
DOI https://doi.org/10.35254/bsu/2025.74.17

THE ROLE OF REGIONAL PRESS IN THE FORMATION OF PUBLIC CONSCIOUSNESS: THEORETICAL AND PRACTICAL ASPECTS

29.12.2025

М. Mamyrova

Keywords media influence, civic engagement, social integration, local development, digital platforms, editorial standards, journalistic research, information channels, communication mechanisms, governance accountability
DOI https://doi.org/10.35254/bsu/2025.74.18

THE IMPORTANCE AND ROLE OF BIBLIOGRAPHIC SOURCES IN EDUCATION AND SCIENTIFIC RESEARCH

29.12.2025

N. Melis kyzy

Keywords information resources, academic competency, international standards, electronic databases, scientific search, critical source selection, quality of scientific works, information systematization, pedagogical process, specialist competency
DOI https://doi.org/10.35254/bsu/2025.74.19

MORALITY AND CULTURE OF BEHAVIOR AS THE BASIS OF PROFESSIONAL ACTIVITY OF THE TEACHER

29.12.2025

S. Moldalieva

Keywords teacher’s professional identity, spiritual and moral potential of personality, professional marginalization, pedagogical authority, moral beliefs, professional ethics, teacher’s self-acceptance, formation of the teacher’s ideal, educational ideology, national identity
DOI https://doi.org/10.35254/bsu/2025.74.20

THE ROLE OF SCHOOL LIBRARIES IN THE DEVELOPMENT OF THE EDUCATIONAL ENVIRONMENT

29.12.2025

G.I. Mukambetova

Keywords digital transformation, library resource management, librarian professional development, IFLA standards, electronic educational resources, student information literacy, school library infrastructure, education workforce policy, integrated information systems, library service development model
DOI https://doi.org/10.35254/bsu/2025.74.21

FORMATION OF CORRECT JAPANESE INTONATION AMONG BEGINNER STUDENTS: PRACTICAL ASPECT

29.12.2025

J. Nusuvalieva

Keywords phonetic ear, role-playing games, listening comprehension, dialogic speech, expressive reading, logical stress, communicative skills, speech exercises, oriental languages, students’ self-development
DOI https://doi.org/10.35254/bsu/2025.74.22

THE POSSIBILITIES OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN TEACHING RUSSIAN AS A FOREIGN LANGUAGE

29.12.2025

Yu. Okovitaya

Keywords linguodidactics, student motivation, personalized learning, communicative competence, adaptive systems, machine learning, intercultural communication, language skills, educational platforms, digital transformation
DOI https://doi.org/10.35254/bsu/2025.74.23

CULTURAL CODES IN THE EPOS “MANAS”

29.12.2025

G. Sadyralieva

Keywords semiotics, national identity, symbolism, folklore traditions, archetypes, worldview, Kyrgyz culture, textological analysis, ethno-cultural meanings, spiritual heritage
DOI https://doi.org/10.35254/bsu/2025.74.24

THE DIVISION OF WORDS PRESENTED IN THE MONUMENT “KITAB-I MAJMU‛-I TARJUMAN-I TURKI VA ‛AJAMI VA MUGALI VA FARSI” INTO THEMATIC AND SEMANTIC GROUPS

29.12.2025

A.T. Satiev

Keywords lexicostatistical analysis, semantic fields, medieval monuments, language borrowing, terminological system, cultural-historical context, corpus research, comparative linguistics, philological editing, thematic mapping
DOI https://doi.org/10.35254/bsu/2025.74.25

ANALYSIS OF THE PRESERVATION AND TRANSFORMATION OF THE IMAGE OF A MIDDLE EASTERN LEADER USING RUSSIAN MEDIA ARCHIVES: THE CASE OF BASHAR AL-ASSAD

29.12.2025

L. Andreichenko, S. Sedova

Keywords leader, political image, image, politician, preservation, archives, mass media, media, Middle East, Bashar al-Assad, Syria, Russia
DOI https://doi.org/10.35254/bsu/2025.74.26

THE ROLE OF CIVIL SOCIETY IN DEMOCRATIZATION PROCESSES: A COMPARATIVE ANALYSIS OF MODELS AND PRACTICES

29.12.2025

А. Smutko

Keywords political regimes, power transformation, social engagement, institutional factors, international models, state accountability, democratic values, civic activism, political liberalization, civil organizations
DOI https://doi.org/10.35254/bsu/2025.74.27

PHRASEOLOGICAL UNITS OF THE KYRGYZ LANGUAGE

29.12.2025

N. Sulaimanova

Keywords linguoculturology, semantic system, national worldview, imagery and symbolism, stable expressions, ethnolinguistics, cognitive function, cultural identity, artistic discourse, folk wisdom
DOI https://doi.org/10.35254/bsu/2025.74.28

LIFE AND DEATH AS A SUBJECT OF PUBLICISTIC INTERPRETATION IN SOVIET WAR POETRY OF KYRGYZSTAN AND RUSSIA

29.12.2025

Z. Sultanova

Keywords Soviet poetry, war theme, national specificity, mother image, lyrical persona, war tragedy, publicistic genre, memory and mourning, patriotism, civic lyric
DOI https://doi.org/10.35254/bsu/2025.74.29

ADVERTISING OF MODERN LIBRARIES AS A KEY MARKETING COMMUNICATION TOOL IN PROMOTING THEIR PRODUCTS AND SERVICES

29.12.2025

М. Teishova

Keywords library services, information products, digital marketing, service promotion, social networks, organizational image, market competitiveness, consumer engagement, advertising channels, information environment
DOI https://doi.org/10.35254/bsu/2025.74.30

JOURNALISM IN THE DIGITAL ERA: CHALLENGES AND OPPORTUNITIES IN THE TRANSFORMATION OF NEWS MEDIA

29.12.2025

S. Tillekov, A. Asanova

Keywords online platforms, social media, mobile applications, content credibility, misinformation, journalist adaptation, multimedia storytelling, trust and ethics, fact-checking, media convergence
DOI https://doi.org/10.35254/bsu/2025.74.31

FEATURES OF THE BLOGOSPHERE AND ITS CURRENT TRENDS

29.12.2025

N. Toibaeva

Keywords blogosphere, alternative journalism, social media, influencer marketing, digital reputation, content, video blogs, monetization, creative authorship, digitalization
DOI https://doi.org/10.35254/bsu/2025.74.32

DIRECTIONS OF ANALYTICAL JOURNALISM

29.12.2025

А. Toktogulova

Keywords genre diversity in journalism, analytical research methodology, factor analysis of public problems, public control, information objectivity, journalistic integrity, journalists’ critical thinking, media social responsibility, causal relationships of events, professional media competence
DOI https://doi.org/10.35254/bsu/2025.74.33

RARE BOOK COLLECTIONS IN LIBRARIES OF KYRGYZSTAN: COMPOSITION, PRESERVATION PROBLEMS AND CURRENT CATALOGING PROJECTS

29.12.2025

R. Turdukeeva

Keywords incunabula, archival collections, digitization of cultural heritage, manuscript restoration, bibliographic indexes, transformation of writing systems, accessibility of scientific sources, interdisciplinary research, national library policy, digital archives of writing monuments
DOI https://doi.org/10.35254/bsu/2025.74.34

REGULAR AND SINGULAR PERTURBATIONS IN MATHEMATICAL MODELS: ANALYSIS AND ASYMPTOTIC METHODS

29.12.2025

Zh.K. Turkmanov, M. Karynbaeva

Keywords boundary layers, qualitative transformations, numerical modeling, approximate solutions, asymptotic expansions, dynamical systems, perturbation operators, degenerate equations, applied problems, perturbation theory
DOI https://doi.org/10.35254/bsu/2025.74.35

UNIFORMIZATION METHOD FOR FIRST-ORDER DIFFERENTIAL EQUATIONS WITH A SMALL PARAMETER AND SINGULAR POINTS

29.12.2025

Zh.K. Turkmanov, M. Karynbaeva

Keywords uniformization method, differential equations, small parameter, asymptotic methods, singular points, boundary layers, singular perturbations, nonlinear equations, asymptotic approximations, matching
DOI https://doi.org/10.35254/bsu/2025.74.36

THE IMPACT OF FAMILY POVERTY ON CHILDREN'S FUTURE

29.12.2025

A. Ukueva, Zh.K. Shaimbetova

Keywords cognitive development of children, education accessibility, chronic psychosocial stress, family social protection, government interventions, labor productivity, healthcare equity, intergenerational transmission, economic costs, social mobility
DOI https://doi.org/10.35254/bsu/2025.74.37

ON THE IMPLEMENTATION OF AN INTEGRATIVE-DEVELOPMENTAL APPROACH USING MUSIC EDUCATION IN CHINA AS A CASE STUDY

29.12.2025

Yu. He, B. Zhang

Keywords music-pedagogical training, education quality, competency development, educational process organization, discipline integration, pedagogical methodology, digital educational resources, innovative teaching approach, systematic analysis of pedagogical practices, teacher professionalism
DOI https://doi.org/10.35254/bsu/2025.74.38

COMMON MISCONCEPTIONS AND CORRECTIVE APPROACHES IN DISTANCE EDUCATION OF IDEOLOGICAL AND POLITICAL DISCIPLINES IN UNIVERSITIES IN THE DIGITAL ERA

29.12.2025

Ch. Zhang

Keywords intelligent systems, educational practices, pedagogical approaches, learning effectiveness, hybrid education, ideology teaching, critical thinking, educational transformation, online learning methodology, quality of higher education
DOI https://doi.org/10.35254/bsu/2025.74.39

EMOTIONAL INTELLIGENCE IN TEACHING RUSSIAN AS A KEY TO SUCCESSFUL INTERCULTURAL COMMUNICATION

29.12.2025

S. Shermatova, N. Olesova

Keywords sociocultural competence, emotional self-regulation, interactive teaching technologies, tolerance and empathy, student motivation, development level diagnostics, game-based methods, communicative competence, cultural diversity, trusting educational environment
DOI https://doi.org/10.35254/bsu/2025.74.40

MELIS ESHIMKANOV’S INNOVATIVE APPROACHES IN THE KYRGYZ MASS MEDIA SYSTEM

29.12.2025

A. Eshimkanova

Keywords media policy, democratic transformation, editorial independence, national identity, information freedom, post-Soviet media landscape, alternative press, civil society, media system transformation, journalistic professionalism
DOI https://doi.org/10.35254/bsu/2025.74.41

THE SEMIOTIC AND MEDIA-COMMUNICATIVE ROLE OF PROVERBS AND SAYINGS IN THE FORMATION OF ECOLOGICAL CONSCIOUSNESS

29.12.2025

S. Ergeshova

Keywords folkloric communication, ecosemiotics, natural codes, media education, ethnic heritage, symbolic influence, sustainable development, traditional culture, social media, paremiology
DOI https://doi.org/10.35254/bsu/2025.74.42

REFLECTION OF THE FEATURES OF RUSSIAN AND TURKISH COMMUNICATIVE BEHAVIOUR IN SPEECH ETIQUETTE

29.12.2025

N.V. Yankyn

Keywords sociocultural norms, national ethnolinguistic style, politeness strategies, religious-ethical formulas, positive politeness, Eastern and Western influence, fatalism and divine providence, communality and individuality, communicative formulas, intercultural mutual understanding
DOI https://doi.org/10.35254/bsu/2025.74. 43

Vol. 23, No. 4, 2025