Keywords
cultural linguistics, cultural conceptual model of equivalence, dynamic equivalence, formal equivalence, translation equivalence theory, cultural conceptualizations, cultural schemas, cultural metaphors, cultural categories, intercultural communication
Keywords
meaning, signifi cance, unit of thought, concept, language sign, conceptual worldview, semantic fi elds, cultural context, individual experience, collective experience
Keywords
euphemisms, English language, contemporary, social changes, cultural values, political correctness, manipulation, media, advertising, everyday communication